Boo ala Mode is the brainchild of young Irish entrepreneur Emma Gallagher - a global citizen with a finger on the pulse of fashion, who wanted to curate a collection inspired by travel and art. More than a brand, she aims to create a way of life – an elevated everyday wardrobe for young, dynamic women with a chic and sophisticated edge.

The vision for Boo ala Mode is to guide women towards a more refined way of dressing, and to design pieces that transcend trends, becoming staples in a woman's wardrobe. Our ethos revolves around authentic craftsmanship and enduring style, with every design, fabric, and tailoring detail reflecting Milan's renowned heritage of fashion innovation and meticulous craftsmanship.